Case Aide Services
BRAND IDENTITY • MARKETING DESIGN • MOTION GRAPHICS
Case Aide Services by Northwoods supports caseworkers with time-consuming administrative tasks, allowing them to focus more on peoplework, not paperwork. With a team of dedicated Case Aides to assist in completing tasks, agencies can prioritize more face-to-face time with clients and fight social work burnout by fostering worker well-being.
Working as the sole designer on this project, I developed the identity for Case Aide Services and created an explainer video for its launch in October 2023. Steered by a fast-tracked project timeline, I collaborated with members of Northwoods' marketing team and executive leadership to receive feedback, understand the service’s framework and goals, and deliver a company-aligned brand identity that integrated seamlessly as a part of Northwoods’ growing suite of solutions.
The mark blends elements of people and casework to create a strong and solid icon that utilizes negative space.
Below is the overview video I conceptualized, storyboarded, and produced for the marketing team.
Following the launch of the service, I provided ongoing design support for the Case Aide Services team and created a variety of marketing assets for statewide customers in Ohio and expansion efforts in other states.
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