Case Aide Services
BRAND IDENTITY • MARKETING DESIGN • MOTION GRAPHICS • SOCIAL MEDIA
Case Aide Services by Northwoods supports caseworkers with time-consuming administrative tasks, allowing them to focus more on peoplework, not paperwork. With a team of dedicated Case Aides to assist in completing tasks, agencies can prioritize more face-to-face time with clients and fight social work burnout by fostering worker well-being.
Working as the sole designer on this project, I developed the identity for Case Aide Services and created an explainer video for its launch in October 2023. Steered by a fast-tracked project timeline, I collaborated with members of Northwoods' marketing team and executive leadership to receive feedback, understand the service’s framework and goals, and deliver a company-aligned brand identity that integrated seamlessly as a part of Northwoods’ growing suite of solutions.
The mark blends elements of people and casework to create a strong and solid icon that utilizes negative space.
Below is the overview video I conceptualized, storyboarded, and produced for the marketing team.
Following the launch of the service, I provided ongoing design support for the Case Aide Services team and created a variety of digital and print marketing assets for statewide customers in Ohio and campaign efforts across other states.
As a part of my role at Northwoods’, I actively managed company social media pages and participated in content creation. My ongoing support for Case Aide Services included generating fun, engaging posts and Instagram reels to appeal an audience of social workers, as well as writing copy to align with the Northwoods tone and voice.
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