Case Aide Services
Case Aide Services by Northwoods supports caseworkers with time-consuming administrative tasks, allowing them to focus more on peoplework, not paperwork. With a team of dedicated Case Aides to assist in completing tasks, agencies can prioritize more face-to-face time with clients and fight social work burnout by fostering worker well-being.
Working as the sole designer on this project, I developed the identity for Case Aide Services and created an explainer video for its launch in October 2023. Steered by a fast-tracked project timeline, I collaborated with members of Northwoods' marketing team and executive leadership to receive feedback, understand the service’s framework and goals, and deliver a company-aligned brand identity that integrated seamlessly as a part of Northwoods’ growing suite of solutions.
Capturing a friendly, approachable, yet professional feel, I developed the logo to align with Northwoods’ existing brand personality and blended elements of people and casework together to create a strong and solid mark that utilized negative space to draw viewers’ eyes in.
I went through several rounds of internal user testing and feedback to achieve a final and clear graphic mark that conveyed both the human and case file elements before blending the Northwoods typographic style into the final logotype.
Below is the service overview video I storyboarded, designed, and produced for this project.
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