Brand Identity +
Environmental Graphics

Finance Fund is an investment and development entity that serves low- and moderate-income communities through affordable housing development and financial and technical assistance for businesses and non-profit organizations.

As part of their 2022 refresh effort, I helped develop and launch their new brand identity with a package consisting of logo identity + brand guide, marketing assets, and environmental signage. We were able to welcome the Finance Fund team into a new workspace in downtown Columbus and equip them with a mission-aligned brand package that will continue to create impact for years to come.

This project was completed during my time at Sketch Blue.